Magic Refresh 2019 Ident: Party
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A set of four idents for Magic Refresh 2019. Celebrating all things "Magic" with subtle storytelling through a series of fun and fast paced, alternating scenes, hinting to four different thematics. Love, Cute, Nostalgia and Party, all matching the channel's vibe and playlist selection through the day. Colour palette for all idents was also limited to match the colours of the Magic brand.
Marketing Lead: Melissa Fretwell
Creative Lead, Concept, Design, Editing, Grading, Compositing: Katcat
Design, Compositing, Additional Grading, Research: Laura Franx
Additional Grading: Robin Hayward
Direction (Live Action): Jon Lamb
DOP (Live Action): Adrian Marciante
Stop-Frame Animation: Tony Farquhar-Smith
DOP (Stop-Frame): Malcolm Hadley
Art Direction: Lucy Cooper
Production: Laura Carter
Sound Design: Make This Noise
Produced at The Box+ Network.
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