Linde - World of Material Handling Teaser
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Fine Arts asked to design and animate the teaser for Linde´s massive in-house event "World of Material Handling 2018".
In the teaser, we orientate thematically and graphically on the key visual "Simplexity". It perfectly visualizes the transition from chaos to order, from complexity to simplicity, from imprecise to concrete, from dark to light.
The shape and movement of the geometrical forms convey the digital character, energy flow and automation of intralogistics in an abstract way.
Footage in the form of short moving picture sequences or stills supports the narration.
The movie was displayed on-site as well as online.
CREDITS
MY ROLE: art direction, animation
CLIENT: Linde Material Handling
AGENGY: Fine Arts
PRODUCER: Ute Prilipp
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