VIDEO DESCRIPTION:

Play, download and edit the free video Licensing and Franchising. What is the Difference, and Does it Matter? PART 2.

For those that have built up a brand name, one way to scale their business is to issue a licence to a third party to deliver a related product under their brand name. So, a successful fashion designer might license a perfume manufacturer to create a perfume range for its label.

Another option if you have a successful product or brand, is to grant a licence to someone to sell your product under their own brand name. An example is the model Twiggy producing a range of clothes for Marks & Spencer. Similarly, a cook such as Nigella Lawson could grant a licence to a company selling cooking utensils and crockery to use her name on its products. An established licensing model is explained in an article involving Disney’s licences to use its characters (and its brand) on third party merchandise.

Listen, review and subscribe to Brand Tuned Podcast: podcasts.apple.com/us/podcast/brand-tuned-successful-brand-successful-business/id1512190347

Sign up for my webinar: brandtuned.com/webinar-brand-tuned

Download, play and edit free videos and free audios from Licensing and Franchising. What is the Difference, and Does it Matter? PART 2 using RedcoolMedia.net web apps