L: design for a political party promo campaign
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School Project: Creating a design campaign for a political party: the Libertarian Party.
TARGET AUDIENCE big city citizens, Age 30+.
Not to win soon but to open a new opportunity/ option. Liberty party needs to create a long-lasting strategy to start to change people’s minds. Less aggressive, less manifests, more civil, intelligent. We all understand that crowds in the center of the city, manifestations, etc do not help to change the situation. We have to be more intelligent, no harm to others, no fighting.
Color - yellow\black as a classic color scheme for the libertarian community. Symbol of a dove's wing - peace and also it represents a torch which is also a symbol for a libertarian movement.
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