Kaminskyi ~ Behind The Scenes
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KAMINSKYI
Brand Film
The Form Strives for a Perfect Figure.
I have been approached by plastic surgeon Edgar Kaminskyi to create a brand film that celebrates the beauty in the details and the desire to change. In nature, it is often the simplest rules that lead to forming the most complex, beautiful forms. Thats why 80% of scenes is simulations.
But let’s start from the very beginning. We came up with a abstract scenes trying to create an association with a luxury and sensitive brand and move avay from classic representations of surgery. This approach helps to increase consumer’s trust level. Although we thought about a frequent events on which Edgar speaks and this video might have caught your attention for a first few seconds and differ from all of the others.
So we’ve created a dark athmospher and complex shapes full of features. Purple color creates a special feelings that you can sense intuitively.
I thought about Edgar and who is he, what does he like and how he spends his time. I have watched how he treats client’s and how drastically changes their lives.
KAMINSKYI - Reveal your Beauty.
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