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Play, download and edit the free video Joy in the Chaos - Arsenal Coffee Co.

"Joy in the Chaos" - A day in the life of Arsenal Coffee Co

Often, our lives feel ruled by chaos.
It seems, as soon as we find our way out, more rushes in.

Traffic. Tragedy.
Everything in between.

In chaos, we are overwhelmed...
Or we overcome.

This is the tension @arsenalcoffee lives out
in front of us every day.

It's what we love about them as humans and as a brand.

They embody the overcoming spirit.
The kind that turns mayhem into magic.

They sell coffee but they serve joy... Joy in the chaos.

When we set out to create this story, we knew “joy in the chaos” was the thematic idea we wanted to communicate. We used handheld camera movement and quick cuts to help generate that chaotic energy while capturing moments that felt joyful and fun to create that specific juxtaposition. Music, color, pacing, tone, lighting, and more were all thoughtfully considered to help support the concept without anything feeling forced. Having all of this thought through allowed the girls be themselves and do the work they love!

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