Jiro Ietaka | logo animation
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Recently, I redesigned/refined my static logo, making it more geometric. I paid close attention to how every element was connected and constructed, and doing so made the logo feel so much more refined, balanced, and deliberate. For this animated ID, I wanted to emphasize the process and the underlying structure that went into the mark's creation, by playing up the major forms that construct it, and minor forms created within.
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