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To coincide with the opening of a brand new flagship store in Amsterdam, Frame was engaged by JACK & JONES to create a new film for instore that would truly capture the spirit of the brand.
We pursued a direction that incorporates typo, model imagery and icon elements in a 2D environment with a high tempo animation style.
The eye-catching result was displayed in a multi-screen takeover throughout the Amsterdam interior.
Art Direction / Animation
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