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Jack Jones In-store

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To coincide with the opening of a brand new flagship store in Amsterdam, Frame was engaged by JACK & JONES to create a new film for instore that would truly capture the spirit of the brand.

We pursued a direction that incorporates typo, model imagery and icon elements in a 2D environment with a high tempo animation style.

The eye-catching result was displayed in a multi-screen takeover throughout the Amsterdam interior.


Art Direction / Animation

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