VIDEO DESCRIPTION:

Play, download and edit the free video Introducing The Mimica Movement.

Mimica Touch is an intelligent label which understands our food better than all of us. It is an indicator to how fresh your food is based on how it is affected by temperature after purchase. This generally means that food waste shall be reduced because there is less uncertainty about whether a product is good to consume or not.

The approach in this video was to create a campaign showing Mimica as a movement, rebelling against the standard best before labels and starting fresh.

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