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Intel - Everything Matters Manufacturing Dir: Andrew Myers

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Intel and McGarryBowen enlisted the one-of-a-kind talents of Hornet director Andrew Myers to bring their spot Everything Matters to life. The result is a series of four main 30-second spots, plus print deliverables and dozens of additional digital assets, that Intel used across their channels to target customers in a few key industries like retail, manufacturing, and healthcare. The spots have an endearing, subtle humor. Each one complements its corresponding script with an expert balance between outright and subliminal. And the nuanced choreography between the actors and Andrew’s quirky sets adds a human quality to the live action that makes each scene feel inviting, relatable, and real.

Director Andrew Myers
Agency McGarryBowen
Production Co Hornet
Executive Producer Greg Bedard
Head of Production Sang-Jin Bae
Development Producer Kristin Labriola
Senior Producer Cathy Kwan
Editor Stephanie Andreou, Sam Stulin
Production Coordinator Annalee Walton

Pre Production
Storyboard Artist Ty Enos
C4D Artist Chris Guyot
C4D Intern Amy Tang
Live Action
Line Producer Mark Elliott
Director of Photography Andy Lilien
Production Supervisor Sam Xenos
1st AD Rita Warkov
1st AC Josh Feezer
2nd AC Manny Rodriguez
DIT George Robert Morse (9.5)
DIT Pablo Quinn
Gaffer Yusuke Naito
BB Electric Matthew Reilly
Electric Manuel Moreno
Key Grip Riad Deeb
BB Grip Bliss Bussant
Grip Jarred Herrmann
HMU Elizabeth Yoon
Wardrobe Stylist Linette DelMonico
Wardrobe Stylist Laurette Partridge
Stylist Assistant Jennifer Tolstoy
VTR Jeff Reeves
Script Supervisor Janissa Ramirez
VFX Supervisor Peter Fink
Craft Service Benn Goldschein
Caterer Jon Peters
Production Designer Holly Trotta
Art Director Ngoclan Tran
Leadman Greg Huff
Set Dec Nico Macciocca
Set Dresser Luke Atler
Set Dresser Dave Caddo
Rigging Grip Dave Ranghelli
Rigging Grip Foster McLaughlin
Art PA Megan Nishiyama
Art PA Catherine Stoddard
Food Stylist Marilinda Hodgdon
Commercial Coordinator Sophia Clark
PA Sina Basir
PA Cameron Baines
PA Hans Fleuriot
PA Jessica Holguin
PA Raul Ravelo

Post Production
Lead Compositor Peter Fink
Compositors Matt Christensen, John Harrison, John Stanch, Bil Thompson
Compositing Intern Amy Tang
Color Correct Seth Ricart, RCO
Audio Michael Marinelli, Sonic Union
Agency McGarry Bowen
Client Intel

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