IBM Design Language - Philosophy
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With the launch of a new visual language, typeface and robust set of tools, IBM has taken the ambitious step of not only refreshing their brand but reinventing their entire approach to design. Its foundation is a philosophy that informs all of their decisions - a way of thinking about design, and the responsibility it holds.
A team of our own self-identified design nerds partnered with the IBM Design team to develop this series of animations that live within the Design Language repository. Written, designed and animated with rigorous adherence to their system, each short illustrates and embodies the IBM Design Language, functioning as a bridge between principle and practice.
Directed by
Buck
Executive Creative Director
Orion Tait
Executive Producer
Anne Skopas
Creative Director
Jon Gorman
Head of Production
Kitty Dillard
Production Coordinator
Jenny Morris
Design
Jon Gorman
Rasmus Bak
Stephen Kelleher
Animation
Rasmus Bak
Ben Hill
Jon Gorman
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