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Hydraink Product Showcase

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Sensual, slick and smart: here’s the full-CGI Product Showcase Video for Hydraink, a revolutionary beauty brand proudly showing the world its hi-tech soul. This lipstick is the outcome of a very fine research development, based on a complex nano-technology driven by a mobile app. Science, not magic: one product, infinite color combinations.
This video is part of a much bigger Brand Campaign we had the pleasure to creatively direct.


— Direction: Ditroit + Yambo Studio
— Creative Direction: Salvatore Giunta
— Animation Lead and Editing: Yambo
— Animation and Set Design: Mariusz Becker, Philip Luck, Yambo, Rory McLean
— Simulation: Dave Stewart
— Lighting and Shading: Claudio Gasparollo
— Lipstick Model: Enrico Albanese
— UI: Christian Cabiddu, Saar Oz
— Producer: Noemi Bugli
— Audio: Smider

— Client: Hydraink
— Project Lead: Riccardo D’Alessandri

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