HUAWEI MATE X2 LAUNCH FILM

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HUAWEI MATE X2 LAUNCH FILM

Master did undertake HUAWEI Mate X2 launch project in Jan, 2021. The concept of Mate X2 film is to create the visual metaphorical sequence of X identity & foldable characteristic on the rhythmical sound track ‘I’m back’ from Royal Deluxe.

Client : Huawei
Creative agency : Master
Agency : Master
Creative Director : Dongho Lee
Producer : Jiae Min
CG supervisor : Seongho Yoo
Design & Animation : Jeonghoon Wang, Kiseong Jeong, Seungjoo An
2D effect : Nokwon Choi
Composition : Jiyun Kim, Daegyeong Kim, Minji Kang
Modeling : Kihyun Song
Editor : Taeyong Kim
Music : Royal Deluxe - I'm Back

Metaphor sequence of mate x identity
A shape lighting is elegantly illuminated from the gap of folded screens of Teton white and black phone.
As they are unfolded, the scene is beautifully brighten and X-shape of Mate X identity is recognized in the motion.
Fan-shape of both phones reach to 180 degrees, and a solid vertical composition of Teton is dramatically displayed between the straight illumination.

The aesthetic array of Leica camera
The beauty of metal frame curve of the camera stage.
Dramatized perspective angle of diagonal composition in camera system.
As the camera elevates elegantly, the audience glimpses the camera details through the reflection of the camera glass. The impressive Huawei Ultra Vision Leica Camera.

Ultra slim metal material frame
The elegantly curved metal frame highlighting the luxurious and gorgeous image, It given a premium look of hinge.
To continue the illusion of an actual frame, the frame features bezels with an understated silver metallic finish on all sides.
Light reflecting a sophisticated new design approach.

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