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Play, download and edit the free video How to create amazing self explainer videos for your Brand for Social Digital Media ? Ask us.

We create amazing self explainer videos for your Brand for Social & Digital Media? Ask us how?

Explainer videos are short online marketing videos used to explain your company’s product or service. Explainer videos are often placed on a landing page, your website’s home page, or a prominent product page. These types of videos have become extremely popular – some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website.

There’s no arguing that online videos are fantastic assets for a business. The question is – how do you get your own explainer video?

Today we’ll be looking at:

The best explainer videos on the web and why they work
-Why explainer videos are good for business
-The different types of explainer videos you can make
-How to go about creating explainer videos for your website?

Types of explainer videos
Live-Action Explainer Videos: A non-animated promotional video explaining your business’s product or service. Examples of this include the Dollar Shave Club and PooPourri videos (see below). Live-action explainer videos are usually best for companies selling a physical product or people-oriented services, such as a restaurant, or consulting group. Having flesh and blood people in your explainer video can create an emotional connection for viewers, as we are naturally drawn to other human faces. However, live-action means you’re stuck to the confines of the real world – no magical unicorns whose enchanted horns can back up your data.
Animated Explainer Videos: The most popular type of explainer video, the animation is often the preferred format for explaining services or intangible tech products like software. Some services involve few, if any, physical objects, making live-action an unrealistic option. Animated explainer videos allow for more creativity, and are easier to edit or update when you want to make future adjustments.
Whiteboard Explainer Videos: A whiteboard video is an explainer video in which animation is hand-drawn and erased on a whiteboard. This format of the video has become popular due to its ease of operation and low cost, making it one of the cheapest types of explainer video to create.

Explainer videos have a ton of benefits, such as:

Increasing conversions
Improving SEO search rankings with video content – after all, 70% of the top 100 search listings include the video!
Keeping viewers on your page for 2X longer
Getting the word out about your product – videos are easy to share on Facebook and Twitter
Repurposing for various needs – an explainer video can be repurposed for an investor pitch, an email signature, among other uses
Now go forth and ask us to create some killer explainer videos for your brands!

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