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Play, download and edit the free video How to create a content marketing strategy for your personal brand _ ALEPH-GLOBAL SCRUM TEAM .

#brand #contentmarketingstrategy
You invest a lot of time #crafting and #executing #contentmarketingstrategies in your #payinggig. But when it comes to #marketing yourself, what kind of #investment are you making?
What is a #personalbrand?
Before getting into how to #craft your personal #contentmarketingstrategy, it’s important to understand what a #personalbrand is.
“think of it as your reputation and calling card to the world. It’s a requirement in our socially connected world,” Anh Ngyuen said. “regardless of industry or role, your #personalbrand helps you connect with prospective #employers, #clients, #customers, #collaborators, and so on.”
1. Craft a #brandmissionstatement
All good #contentmarketingstrategies start with understanding what the #organization is about and what it wants to achieve. Thus, the first step in your #personalcontentmarketingstrategy is to create a #personalbrandmissionstatement.
● Who you are
● What you do
● What you stand for
● What your #uniquevalue is
2. Write an #editorialmissionstatement
Put together your #personaleditorialmissionstatement, which connects to your #brandmission.
The best #contentmission statements detail three elements
● #Coreaudience – who you aim to help (serve) with your #audience
● What you’ll deliver – the kind of #information you provide
● #Outcome or #benefit – the things your #audience can do (or will know) because of your #content
You don’t need an elaborate #statement. Just give a brief #overview in a sentence or two.
With your #personalbrand and #editorialmissionstatements complete, you now have the required footing to develop a #contentmarketingstrategy.
3. Detail your #brand’s #contentmarketing #goals
Your #personalcontent marketing can help you achieve your #professionalgoals (to get a raise, a new job, more clients, etc.), but those aren’t your #contentmarketinggoals.
#Contentmarketing is about #creatinganddistributingcontent to attract and retain your #audience and, ultimately, drive profitable action.
Here are some personal #contentmarketinggoals to consider:
● #Buildbrandawareness: get your name out there.
● #Earnbrandtrust: help people see you as a valuable, reputable resource.
● #Deepenbrandloyalty: connect with people on a deeper level (e.g., signing up for your newsletter, #sharingyourcontent).
● #Attractstrategicpartners: get people to want to help you (and them) (e.g., guest #blogging and conference speaking).
4. Detail your #targetaudience
You know what you want, but what does your #audience want?
First, describe who your #audiencemembers are. What #industries do they work in? What roles or #titles do they have?
Let’s say you’re a #contentmarketingspecialist for a #financialservicescompany. Your #goal is to #buildawareness of your name and #skills. Your #audiencemembers are #managers and directors of #contentmarketing, #communications, and #marketing in the #financeindustry. They want to know more about how to get buy-in and budget support from their firm’s leaders. They check #Linkedin every few days but never use #Facebook.
5. Identify your #contentsweetspot
In one circle are your #personalcontentmarketinginterests. In the other circle are your #audience’s #interestsandneeds. Where the two circles overlap is your #contentsweetspot.

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