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How To Brand Your Video

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Hi, Josie here and welcome to another episode of Video 101. In this week's episode, we take a look at branding in video content.

In your business, you will have fonts that you will regularly use. Colours that are across the business and styles that reappear over and over and over on your website. Your videos should also keep this theme going. Consistent branding means that across your video from start like opening titles, to the end, like your call to action or logo, your fonts, colours, logos, and even music are in line with the rest of your business. It's important for the branding to remain consistent as the video will represent you out in the big wide world. If you or your company have a style guide, provide that to your production company early on so that they can shape their creative ideas with your style in mind.

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