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The cool pals from Purple Creative approached to us to be their collage animation partner for the Hendrick’s Amazonia Gin Spot, telling the journey of Ms Lesley Gracie (Hendrick’s Master Distiller) that ventured deep into the Venezuelan rainforest in search of new and fascinating flavours.
They had a really tight deadline to deliver a 90 seconds collage spot, mixed with some vfx sequences.
They created a vibrant and fresh collage designs for this new flavour of Hendricks, keeping respect to the tradicional and quirky visual language of previous spots, but we were able to add couple more details and give our signature and style to this new project. The animation has lots of surreal and strange characters and we have an amazing time experimenting with different animations with them.
It was the first time Hendricks mix real video footage with collage animation, so that opened the door to add more photographic effects and moods.
Brand: Hendrick's Gin
Client: William Grant & Sons
Creative direction, artwork, script: Purple Creative
Music, sound design: Audiac Audio
Voiceover: Kara Noble
Creative Direction: Federico Gonzalez, Mathieu Felix, Javier Pinto
Animation: Borja Aguado, Carlos Arandia, Juan Pablo Salinas, Daniel Gomez
Compositing: Daniel Gómez
3D: Juan Pablo Salinas
Producer: Vanesa Palmeri
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