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Are you wasting a substantial part of your advertising budget? If you haven’t looked at Cost Per Action (CPA) and commission-based ad solutions, then it’s a strong possibility.
Anyone with a passing knowledge of digital advertising and marketing will be familiar with paying agency retainers or bidding for advertising on a pay-per-click model. But neither option provides a cost-effective solution if a brand or business is actually looking for customers to take action.
That’s why eCommerce retailers need to put Cost per acquisition higher on par with other channels.
Read more here > redbrain.com/en/commission/
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