VIDEO DESCRIPTION:

Play, download and edit the free video GLOBO | Brands Tale.

Globo is a Brazilian free-to-air television network, launched on 1965 and it is one of the largest media companies in the world. One year after the founding of the company, their four-pointed star logo was replaced for a globe - which is what the currently logo still symbolizes today.

In order to connect with the constant movement from their viewers, the world and the life, Globo updated their logo associating the organicity between dance and ink. The rounded shape can be seen in all graphic elements, so as the color palette.

I worked as art assistant and ink mixer.

All the ink scenes were filmed with macro lens and had to be well planed in terms of color and ink density. My task was to prepare them to fit the color key and the ink effect.

(credits: vetorzero.com.br/project/conto-da-marca/)

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