G E N E R A - Music for Motion Picture Advertising (Teaser)
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For Genera, electronic music producer AEPH ventures out of his genre and into the trailer game for the first time, delivering a forward-thinking album that subverts the orchestral DNA of a trailer album by pushing the music through his unique electronic lens. The result is a 10-track record that begs the question “What if the gods came down from Mount Olympus and roamed the Earth as giants?”
Is this hyperbolic? Maybe. But then again so are the tracks in this album, which weave from build to break, rise and fall, crash and landing with the use of throaty braaams, distorted electronic usage, chilling piano chords, strings, clock ticks, military percussions, and what can only be described as an industrial church as the playground for all of this to take place in. And since “genera,” the plural of “genus,” stems from the Latin word for “birth,” it is no surprise that this album is as equally awe-striking as it is terrifying -- as Pablo Picasso said, "Every act of creation is first an act of destruction."
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