FL@33 archives: VH1 idents / VJ background animations, evening (2003)
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From the FL@33 archives – now as larger Vimeos – replacing the tiny QuickTime movies we had until now on our website. flat33.com/index.php?page_id=511
FL@33 was commissioned by MTV Networks to create channel idents for VH1 European. The project included 3 VJ (presenter) background animations / motion graphics (2min each) for daytime, evening and weekend.
___ Additionally a series of 10 animations (such as butterflies, birds, etc.) was developed to be fired live onto the backgrounds (in front of live texts – but behind the presenter) as an occasional motif to play with.
___ Background sounds and menus for information astons, tour dates, programming info, etc. were completing the project in May 2003.
___ The backgrounds and choice of colours were reflecting the channels's personality and mood of the different programming blocks at the time.
___ The VH1 idents were initially intended to be aired approximately 120 times per week – but after weeks of hard work and all was finished, handed over, approved, applauded (and paid for) they unfortunately had to pull the plug on the entire show.
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