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Facebook - Sentiments MLE

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Clim Studio & Nicolo Bianchino developed this design-driven campaign and tool kit for Facebook's new "Major Life Events" tool. Have you ever wanted to share a momentous occasion with your community, but did not have quite the right photo to accompany it? This was the driving force for Facebook to realize the MLE tool and why they came to Clim and Nicolo to establish a new visual language to help members engage with their friends and family on the platform.

Provided with 40 different categories (30 MLEs plus 10 based on Sentiments like gratitude or grief) the guys directed a team of designers to create a series of emotionally charged and relatable GIFs, beautifully crafted and insightful imagery to help communicate the moments in your life that mean something.

Watch Facebook MLE with all the categories here:


Directors: Clim & Nicolo Bianchino
Client: Facebook
Production Co: Hornet

Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Sr Producer: Cathy Kwan
Associate Producer: Claudia Gaspar
Editor: Stephanie Andreou
Production Coordinator: Riley Spencer

Concept Artists: Clim, Nicolo Bianchino, Chris DeLorenzo, Stephen Kelleher, Pete McDonald, Dan Savage, Cari Vander Yacht.
Designers: Clim, Nicolo Bianchino, Stephen Kelleher, Pete McDonald, Dan Savage, Moree Wu
AE Animators: Nicolo Bianchino, Edgar Ferrer, Peter Harp, Deekay Kwon, Jõao Lucas, Austin Roberts
Cel Animators: Hyo Bin Kang, Tyler DiBiasio, Krystal Downs
Design & AE Interns: Ella Dobson, Seongjin Yoon

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