Facebook Friends Day 2019
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Mill+ Director Carl Addy joined forces with Facebook for their annual Friends Day video feature, which celebrates those special moments of friendships every February 4th.
The Mill+ team created a library of video modules that Facebook then assigned to users based on data analytics. These modules are themed vignettes that allow for user generated content to be dynamically composited and rendered. The user content ranges from images and text posts to locations and reactions. In total, the team was responsible for 14 videos, 8 of them were CG and 6 of them live-action. Each module had a theme and dynamic content such as photos, locations, reactions, and more. All the modules were designed in a way where they can be combined in any order seamlessly, with nostalgia serving as an overarching theme.
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