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EveryAGE Counts - social campaign

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An animation made for EveryAGE Counts
is a part of a social campaign about ageism, targeting Australian citizens. Its goal is to fight discrimination related to old age.
For a project of great social importance, we needed to come up with something serious, not a typical-everyday-vector-head-characters. We decided to choose a style which ensures that older people are not caricatured and where we can easily escape the ageist representation of them.

Client: The Benevolent Society
Copywriting: Paul Fishlock, Maria Pawlikowska
Concept development: Rafał Blecharz, Maria Pawlikowska, Sławek Wydra
Concept Art: Ewa Ciałowicz

Storyboard: Vera Dementchouk
Animatic: Rafał Blecharz
Illustration: Vera Dementchouk
Cel animation: Maria Kulpa
Animation & Postproduction: Rafał Blecharz
Sound Design: Robert Ostiak
Art Direction: Rafał Blecharz
Production Manager: Mikołaj Błoński
Account Manager: Piotr Zapałowicz

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