ESSA | Directed by Becho Mab | 30s
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tron.co/project/essa-2019-directed-by-becho-mab
Our directors, Becho & Mab partnered with Action Film to create a series of animated and colorful spots for ESSA's AB InBev latest campaign. A sophisticated art direction and dynamic traditional animation created an eye-catching visual style for a young and demanding audience. Smooth transitions, camera works, fresh and vibrant colors, and lots of fruits and bubbles were accomplished with a wide range of techniques that went from 2D animation, motion graphics, and CGI.
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