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Target Sports approached us to help them launch their high-end Elysian V, a dart that had been inspired by natural textures and forms during its design.
Using their concept of ‘Elusive by Nature’ we concepted a video based around the flight of the dart to the board. We started by abstracting the form of the dart into 3D shapes and utilising reptilian imagery, inspired by the scale like effect seen on the barrel.
Further work was added to introduce live action footage and overlaying geometric patters and shapes that moved in time with our original composition.
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