El Jimador | El Matador (music only)

VIDEO DESCRIPTION:

Play, download and edit the free video El Jimador | El Matador (music only).

This spot for tequila brand, El Jimador, featured legendary footballer Luis Hernández telling his story in his own words. The story moves through his humble beginnings with dusty kick-arounds with his brother, dreaming of being a guitar-shredding rockstar, to the worldwide fame as an athlete. The music also tells that story, with the sound of traditional folk music from Veracruz, his birthplace, to latin-flavoured rock as he hits his stride. Custom sound design transports the audience into Luis's journey, and makes the action jump off the screen.

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CREDITS
Client: El Jimador
Agency: Scoppechio
Directed by Giant Ant
Producer: Liam Hogan
Creative Direction: Jay Grandin
Art Direction: Rafael Mayani
Music: Ryland Haggis / Playdate
Sound Design & Mix: Mike Paprocki / Playdate

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