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EISENBAHN | All Aboard

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Fouded in 2002, Eisenbahn brewery is one of the brands responsible for introducing different styles of beer to the Brazilian public. The new campaign aims to expand the brand’s reach to a broader public presenting its four varieties in a didactic, playful way.

The main piece of the campaign shows the brand’s icon, a locomotive (“eisenbahn” is German for “railroad”) jumping out of the bottle’s label and taking the viewer to a trip through its lineup: Pilsner, Weizenbier, Pale Ale and American IPA. The soundtrack is the classic Iggy Pop tune “The Passenger”, which is perfectly fit not only for the lyrics but also for being written during a train ride around Berlin in the late ‘70s.

I worked as prop maker and animation assistant. In accordance to the craft spirit of the brand’s philosophy, the film was produced with a combination of live action and a variety of handmade animation techniques such as stop motion, pixilation, page-flipping, picture-stacking etc.

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