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Edge of Government by Nohlab

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Nohlab’s experience design & direction, from the recent The Edge of Government Exhibition @ World Government Summit 2019, 10-12 Feb.

Starting off with the key concept Powered By You, Nohlab was invited by Designlab Experience to create an immersive audiovisual journey that captivates the visitors. A gradually forming energy stream modeled a path for the visitors, carrying them forward into a completely different time and space. The interactive area on the exit inspired people to not only observe but also take action in it- shaping their surroundings with their force and energy fields.

Direction & Design: Nohlab
Production Company & Spatial Design: Designlab Experience
Client: Mohammed Bin Rashid Centre for Government Innovation
Creative Agency: Conspiracy Sync.
Interaction Area Design: Nohlab & Decol
Interaction System & Creative Coding: Decol
Art Direction for Non-Interactive Area: Nohlab & Ethem Cem
Animation: Ethem Cem
Sound & Music Design: Gökalp Kanatsız
Technical Production: Neumann Mueller
Video documentation by Emre Boz
Thanks to: Yilling Zhou, Moudhi Al Touq, 3 Monkeys

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