Dont Judge A Book By Its Culture, Read The Blurb
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The central animation encourages young people to work towards a united and multicultural Britain by improving how they treat minority groups. Rather than addressing specific forms of prejudice and, thus, placing minority groups as unwarranted victims, the animation focusses on WHY the audience should make a change, WHERE the issues come from and HOW they can fix them. Through relatable topics/visuals, social science-led solutions and an empathetic tone-of-voice, the campaign aims to draw attention to our failings whilst offering hope in the form of tangible rectifying actions.
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