VIDEO DESCRIPTION:

Play, download and edit the free video Doctor Wise Product Splash.

PROBLEM: Launch a line of menopause products that resonates with women at an inflection point in the women's movement in America, from a 116 year old brand that's associated more with motherhood

SOLUTION: Create an entirely new brand, Doctor Wise Homeopathy, with a separate identity and emotional triggers built in to hook women. Brand is beautiful and refined and irresistible, winning a prestigious design award. Build a marketing platform that gives voice to women and a safe space to talk about previously taboo topics that affect their lives and identities. Allow them to feel seen.

RESULTS: Doctor Wise line has limited distribution in CVS and Target, but we did not get a chance to fully execute on marketing, in part because internal stakeholders in company are uncomfortable with our content.

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