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Play, download and edit the free video Disney Channel_Brand Refresh_Descendants 2.

For the refresh of the Disney Channel graphic package that had a digital “look and feel” approach we prepared an image campaign focusing in a Disney key value, the storytelling. The concept was Disney Channel, Stories for sharing. The stories that are just beginning and the ones that are far from a happy ending. What matters is to follow the stories. The ones that are worthy tagging your best friend or crush. The one that tells how you believed your dreams even when others said it was not possible. The stories you identify with. Share your favorite stories with who you love. This is the one for Descendentes 2.

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