DHL Express Help Me Guides animation
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One of a series of attention-grabbing animations designed to live on social and drive e-commerce entrepreneurs to DHL's content marketing campaign site 'Discover'.
As the most international logistics company in the world (over 220 countries and territories) DHL wanted to position themselves as best placed to guide and support business owners looking to expand into new markets.
Each animation highlights an e-commerce problem and offers a clear call to action, inviting viewers to ‘find out more’ and discover how DHL can help alleviate anxieties associated with exporting overseas.
We brought these export ‘nightmares’ to life in a series of short surreal sketches featuring a range of consumer products attempting to make their way through customs.
3D computer animation was used to create a stop motion effect giving the films a tactile and charming quality. Alongside a quirky narrative with a sense of humour they take a dry subject and presents it in a fresh and engaging way to ensure cut through online.
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