VIDEO DESCRIPTION:

Play, download and edit the free video Delivery Hound logo animation.

Delivery Hound are on a mission to hound out single-use plastic from the dog food industry. The brand was in its infancy when they approached us. They had a basic logo, tagline and website with a small budget and big plans to save the planet from single-use plastic waste. Our team recognized the brand's potential and opportunity to create a cohesive customer journey.

Our brief was to develop a marketing campaign to promote Delivery Hound in Sydney's Eastern Suburbs. An area and target audience selected for its high dog ownership rate and affinity for environmental issues.

We began by understanding what had worked well in previous marketing initiatives and who their customer was. A small budget and Covid restrictions meant we couldn’t run local, community-oriented events which had been successful in the past. Knowing this, we focused on the brands' digital presence.

Our strategy was to develop the brand design, improve the online brand experience and go to market with a targeted digital marketing campaign to drive traffic to the website.

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