Culture in Action: Values with Meaning

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Culture is the lived experience of shared values, beliefs, and norms for behavior. Done well, it's palpable when present - so consistent, you find yourself immersed in it each day. StickerGiant didn’t establish its culture - it was defined by the people we call our “Giants”. Last fall, we ran an in-depth exploratory (with 80% of Giants participating) to define three business “value” statements we’d used for some time. The exercise revealed what exists beyond aspiration or some vague ideal; our Values were defined by our Giants’ lived experience - how they opt to express and spark them to life daily (to note, our final summary document captures their ideas through 111 direct quotes). Through their support, we understand what these nice phrases mean at the individual contributor level, and our leadership leverages these refined Values, real and true, to guide the business and inform a way forward that’s uniquely StickerGiant.

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