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Play, download and edit the free video Cranfield on Marketing and Sales - Cranfield Executive Developlment.

This project was a 90-second motion graphic animation describing some of the work that Cranfield Executive Development does within the disciplines of marketing and sales. The entire animation was based on a graphic they had previously produced in-house. There were specific messages the team wanted to include in the animation so we produced a storyboard to agree on how these would be displayed on-screen. From there we were able to start building the rest of the animation; adding movement to the words and graphics to maintain engagement for the full video. This project required a significant amount of stakeholder management to ensure both the marketing and academic teams’ requirements were met.

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