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Psyop Directors Marco + Marie take viewers on a sweeping journey through history, space and time for Corteva. Working with advertising partner Ogilvy & Mather, the film is a gorgeous take on the butterfly effect set off by the first planting of a seed and showing the impact of farming from nourishing the masses to propelling progress across industries.
Created lovingly using every CG trick in the toolbox, Hyon was greatly influenced by nature and travel photography infusing an ever evolving sense of motion and transitions into traditionally still vistas. From the first story beat of the seed being planted, the visual narrative fluidly transforms and shifts taking the viewer across cultures, continents, from the beginning of time to the modern day - a visual conceptual conceit that pays off the tagline - Keep Growing.
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