VIDEO DESCRIPTION:

Play, download and edit the free video Concept Piece - 4K.

Completely shot handheld on a Red Epic rig, this is a concept piece that came together rather quickly. The client had a beverage product prototype and wanted to do something different. They imagined having an action point to the artful flavor of their drink.

So we went with a quick capture of a painter prepping canvas and painting a word on it. Even the process of cleaning the brush brought its own aesthetic that lent itself to what the client wanted the beverage to represent... something humble in its simplicity, with an experience surprisingly pure and pleasing.

Director & Videographer – Nicholas Cruze
Art director – Blake Olsen
Project manager – Jesse Kaufenberg
Preproduction – Morgan Cruze
Painter – Kate Rogers

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