VIDEO DESCRIPTION:

Play, download and edit the free video Conagra | 8am Somewhere: Happy Hour :15 Social Spot.

CONAGRA BRANDS | Client
JACOBSON ROST | Agency
JANSON STRAUB | Creative Director
JASON LINDSEY | Director
NOLO DIGITAL FILM | Color
ANDY RAMSEY | Editor

Breakfast for dinner is the theme of this series of social spots highlighting Conagra Brands' breakfast portfolio that I cut for Jacobson Rost. The campaign was designed around the neon late-night diner sign and music. Combining that with the different styles of music and tones of the spots was a fun challenge but I never shy away from an unexpected hard cut. Brand registration was a challenge on this cut as most of the action happens above the table with the products on it. We did a bit of reframing to make sure the brand names had good read time on them- that 4x5 version has large post moves on almost every shot to achieve the desired amount of registration on our hero products.

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