Columbus Crew SC 2020 Broadcast Spot

VIDEO DESCRIPTION:

Play, download and edit the free video Columbus Crew SC 2020 Broadcast Spot.

This :30 broadcast spot leverages the kinetic pace of modern multimedia applications to create a panoply of sounds, colors, styles and camera movement evoking the forward-looking vision of both a modern American city and its soccer club. Utilizing type-driven headlines to push our storyline forward, we witness a cavalcade of photos, words, video and layers of sound that tell the story of Crew SCs history and future. Our camera dips, swerves, twists and turns as we take the viewer through this mixed-media explosion of soccer fandom, passionate players, and a new stadium rising from the ground up.

We subtly move from the language of print and paper (paper tears, marker highlights, folding and flipping) to the modern mish-mash of social media where video and stills are played, re-wound, pinched, zoomed, swiped and shared. As we move through the piece, we link the forward-looking ambition of both the city of Columbus and Crew SC to offer a vision of a club that is global, united, thriving and constantly pushing towards what’s next.

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