Client Chat with All Saints Anglican School
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What is good Content? Jason Wainwright from All Saints Anglican School on the Gold Coast, Australia, says:
“In an education setting, good content is the difference between users responding with ‘attention + concentration’ or its opposite, ‘rejection + ghosting’. I believe many sectors make the mistake of over emphasising new hardware and the freshness of its technology. While this is an important factor, more essential is the content options the tech makes possible. The human mind’s attention span is short – it bores easily and it craves change. Good content captures minds for longer. It is dynamic, intriguing and can take any form – storytelling, data, visual, confrontational, emotional, challenging. Good content is as psychologically, intellectually and creatively capable as its intended recipients are. Good content opens a dialogue.”
Read more of this incredible interview here: https://bit.ly/2XHR4lN
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digital signage & design agency �️�
prendi.com.au
march theme: content
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