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Our world is changing and so are our expectations of mobility services. BMW NOW is providing the right solutions to fill this need. Mühlbauer + Partner approached us to create a set of films describing BMW DRIVE, BMW CHARGE, BMW REACH and BMW PARK in a unique and memorable way. The films needed to be selfexplanatory without relying on voice over or text supers. Shooting a explanatory video in live action generally comes across as being staged and awkward. For this reason we decided on proposing a character animation instead. A simplistic environment with stylized characters provided the right setting to showcase the various services.
Client / BMW Group
Agency / Mühlbauer + Partner
Director / Manu Weiss
Producer / Thomy Heinelt
Compositing / Marius Jerschke, Thomas Lauterjung
3D / Manu Weiss
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