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Case Study - HBO (Animation Sampling)

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HBO Brand Identity (1979-2019)
Evolution of Visual Design (Video)
Compilation: Animation & Digital Sampling

HBO (1986-1997)
"80s Neon Lights" identity
Agency: Pacific Data Images

Design Elements

film and TV symbolism
early 3D graphics
RGB colour signal
1980s iconography (Miami Vice)
television as fashion

HBO (1993)
"Static Angel" identity
Agency: HBO In-house

Design Elements

TV static as glitch
playful intervention
crafted audio sting (Pavlovian)
video sampling
television as interference

HBO Stories Like No Other (2018)
"Static Rebranded in 3D"
Agency: Imaginary Forces, NYC & LA

HBO Sands of Time (2019)
“Every bit counts"
Agency: Mirari & Co., Sydney

Design Elements

animating the 2D in 3D
inverted perspective
nostalgic referencing
video as remix
television as data


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