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Play, download and edit the free video BusConnect: Signal Priority.

BusConnects, a division of the Irish National Transport Authority, launched their second round of public consultation for the Core Bus Corridor Project with an expansive through the line campaign created by TBWA\Dublin.

The campaign visuals, by Watermark Creative, feature an intricate representation of Dublin city as a Rubik’s cube being solved thanks to the collaborative efforts of the public and BusConnects. Online the Rubik’s cube visual really comes into its own with beautifully constructed animations that explain elements of the Bus Corridor Project such as Signal Controlled Priority and Bus Gates.

Client: National Transport Authority
Agency: TBWA Dublin
Lead 3D artist & Animator: Courtney Hopkinson
Producer & Art Direction: David Way
Contributors: Miguel Gonzalez @kayapacs (3D modelling)
Cameron Gough @dirtypuppet (Animation)

TBWA\Dublin
Account Director: Eibhin McLoughlin
Account Executive: Alana Ryan
Art Director: Mikey Ryan
Copywriter: Blaise Hoban
Social Media & Content Specialist: Amy Tumelty
Assistant Producer: Sarah Collins

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