Brown Bag-Khair Khwah-Family Planning.mp4

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Director: Umair Nasir Ali
Agency: M&C Saatchi Pakistan

Production Designer: Rumina Umair

Soch Ko Khaki Lifafay Se Azad Karo... "Baat Karo"

"the Brown Bag" is an embedded mindset in our society that needs to be talked about. Although this TVC is on family planning but this mindset applies on many other places as well.

For this campaign what was most important and difficult as a Director was to steer all effort towards aiding the communication and making the films hit the core.
Big thanks to Imran Irshad, Shakeel Hasan Imad Azhar & Team at M&C Saatchi Pakistan
& specially Muhammad Ahmad for writing this powerful concept, this is my third campaign together with him on perception building and looking forward to many more that mean something.

Production House: Bionic Films

Executive Producer: Salman Farooqi
Producer: Saad Alavi

Line Producer: Tabish Jalal

DOP: Aamir Mughal

Assistant Art Director: Yusra Sikandar & Mallik Matti

1st AD: Kamran Lodhi
2nd AD: Ramil Ahsan

Styling: Iqra Sheikh

Set: Aqeel - Aqeel Ur Rehman
Set Incharge: Ůmëŗ Ïķŗäm Ċȟämp

Storyboard Artist: Azhar Gaffar
Animation & Post Production: PostFusion

Grading: Abdul Wahab Danka
Post Supervisor & Edit : Irfan Haider

Music: Kashan Dawar
VO: Ali Hayat Rizvi

Photographer: Umair Raza
Talent Management : Huma Yousuf & Kamran Lodhi

Assistant Producer: Yuni Khan
Production Manager: Ahmed Shahid
Make Up: Bobby
Location: Saad

Cast: Kashif Hussain , Noreen M Gulwani , Perveen Soomro , Danish Irshad , Shizza Hashmi , Faraz Mazher

Special Thanks: Jamshaid Alam

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