Big Data
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VIDEO DESCRIPTION:
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A short film to explain what big data is.
I chose patterns and textures to represent the data in its different forms throughout history. The idea being that each of the zeros and ones is a visual representation of data, each holding a different pattern or texture. It's really pleasing how the textures pop against the black & white motiongraphics.
Client: BlackRock
Director: Tim Ruffle
Producer: Danny Gallagher
Storyboard / Animatic: Tom Fox
Designs: Tim Ruffle
After Effects: Andreas Niklas
Cinema 4D: Tim Ruffle
Editors: Dan Williamson & Ben Craske
Voiceover: Elizabeth Guterbock
Voiceover Record: Soho Voices
Sound Design & Mix: Matt Loveridge
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