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Play, download and edit the free video Berghs Explore 2018 - Netflix Explore.

Background
A school project meant to explore how businesses can contribute to creating a better society by solving challenges we face today through communication and innovation.

Brief
We had to come up with a scalable idea that fulfill the concept of “Shared Value”, where the costumer, the society and the business all benefit. The idea had to be linked fictively to a commercial brand, involving IoT (Internet of Things) in some way and result in increased physical activity among youth. The chosen company behind the brand had to be established in Sweden and operate a business for profit.

Concept
During our research phase about the growing problem regarding the decreasing physical activity among youth we realized that entertainment children and youth are consuming often require that you are immobile. Netflix makes children and youth spend a vast amount of time in front of the television and is therefore a part of the problem.

We came up with the concept of Netflix Explore. A new kind of interactive entertainment with self-generating stories that is created in real-time, by AI and requires continues movement and incorporates your surroundings in the story.

To communicate the idea, we created a case film. The illustrations were made by me and Alessia Sjösten in Adobe Illustrator and I created the animation in Adobe After Effects.

Team members
Alice Hedin – Studying at the program of Communication Design
Alessia Sjösten - Studying at the program of Art director
Miranda Berge - Studying at the program of Public Relations
Mounes Zandi – Studying at the program of Strategic Communication
Sten Picado – Studying at the program of Production Manager
Theodor Öberg – Studying at the program of Digital strategy
Vera Kindblom - Studying at the program of Public Relations

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