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Beautyrest: Rethink | Directors Cut

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(Barcelona) Trizz studio directed “Rethink”, in a series of fully animated films for high end mattress maker Harmony Lux’s latest US BeautyRest tv and digital campaigns by New York agency Badger and Winters.

The master film is set under the sea, where a sweetly hopeful turtle is making her way through tons of junk plastic bottles which get transformed into pure, soft threading and the hero mattress.

“This conscientious product proves that BeautyRest is an industry game changer doing their part to save nature”, explains Trizz director Oriol Puig, “I really appreciate their ecological process using recycled sea plastics from SEAQUAL - which uses about 50 bottles per mattress. Coincidentally I knew about SEAQUAL, a catalonian company that supplies the threads. I had visited them and seeing they were authentic, bestowed a dutiful basis as we designed the CG vignettes, art directed by Fabio Medrano”.

The campaign which covered deliverables for all media channels utilises Trizz’s full range of capabilities in character animation, fluids, particles, cloth and architectural CG rendering.

“This US project marks our first award with new representation by Hustle”, explains Trizz EP Christopher Vulpi. “This was a great team effort, made during the COVID lockdown. Prior to award, Trizz had just completed setting up our remote systems - so we really hit the ground running and with Senior producer Simon Bath, managed a crew of 15 to get everything out on time, including Oriol’s director's cut”.
We hope you enjoy quality sleep and a cleaner sea!

CLIENT: BEAUTYREST
CMO: Melanie Huet
Head of Marketing: Michael Sileck III
Senior Brand Manager: Maria Burgess
Brand Manager: Nekisha Wright
Head of Client Services: Matt Whitmer
Creative Director: Ben Jackson

AGENCY: BADGER & WINTERS
Chief Creative Officer: Madonna Badger
Executive Creative Director: Clark Fisher
Creative Director: John Castrillon
Senior Copywriter: John Olson
Senior Art Director: Grethal Zarate
Head of Production: Celeste Holt-Walters
Producer: Celia Ettinger
Director of Business Affairs: Ruth Lawler
Managing Director: Natalie Troubh
Management Supervisor: Chares Christie
Account Supervisor: Paige Leong
Project Manager: Kathleen Kyllo

PRODUCTION COMPANY: TRIZZ PRODUCTIONS
Director: Oriol Puig
Senior Producer: Simon Bath
Art Director: Laura Ibañez
Art Research: Katerina Mileva
Storyboard: Ignasi Moreno
Executive Producer: Chris Vulpi
Head of Production: Albert Garcia Vila

DESIGN & POST PRODUCTION: TRIZZ PRODUCTIONS
Creative Director: Fabio Medrano
3D Animatic Artist & Animator: Alan Carabantes
Art Director / 3D Lead Artist: Alberto Corpas
VFX Supervisor / 3D Lead Artist: Oriol Mayolas
Art Director / 3D Lead Artist: Gabor Ekes
Art Director / 3D Lead Artist: Marcel Piekarski
Art Director / 3D Simulations: Jose Gallardo
Digital Matte Painter: David Gibbons
3D Modellers: Rafa Zabala, Abner Marin
3D Rigging, Texture & Animation: Hampa Studio
Animation Director: Manu González
Flame Artist: Mikel Gomez
Compositor: David Gomez

SOUND DESIGN and MUSIC:
Sound Design & Composer: Cypher

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