BANKSIA AWARD COMMUNITY CHARITY FINALIST - THE ONLY BUTT CAMPAIGN
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Only Butt campaign inspires butts in bins, healthier lifestyle choices, and body confidence across all genders. Share The Word Design Studio delivers this campaign in partnership with Woolworths, Lions International, Rye Community Action Group and Bendigo Bank. This campaign encourages people to post and tag photos of their own butts, or even the butts animal fish friends, as the only type of butts that should be at the beach. Cigarette butts don’t belong at the beach. This campaign draws attention to the fact that 8 billion cigarette butts are littered each year in Australia. The campaign combines cheekiness with education and positive reinforcement of good behaviours. It aligns with SDGs 4, 6, 11, 12, 13, 14, 15 and 17.
banksiafdn.com/banksia-sustainability-award-finalists-shine-light-on-waste/
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