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Banco Pichincha - The Unseen Players

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All over the world, women's football demands equality, visibility and recognition, and in Ecuador that need was very evident since very few people attended the stadiums. Therefore, a boost was necessary for Ecuadorian women's football to thrive.

During an international match played by the men's team of Liga de Quito, the second half began with a simulation, in which the referees pretended to rule an invisible match by following a radio-controlled ball being kicked by players that no one could see.
BANCO PICHINCHA made this issue visible to the eyes of the fans in a sold-out stadium.

An action that invites everyone to give women's football the importance it deserves.
#ElFútbolQueQueremos (#TheFootballThatWeWant) has no gender.

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